TORONTO — Shoppers Drug Mart (SDM) has launched its enhanced beauty­BOUTIQUE at the Toronto Eaton Centre.

Shoppers Drug Mart (SDM) has launched its enhanced beauty­BOUTIQUE at the Toronto Eaton Centre.

The 4,000-square-foot department features new fixtures and digital signage as part of a luxurious retail environment. It offers various high-end brands, including prestige fragrance and skin care products.

"Our goal was to design a unique and inspiring experience, leveraging our customer insights in beauty while also integrating emerging customer trends," said SDM president and chief executive officer Domenic Pilla. "Shoppers Drug Mart has always pushed the envelope when it comes to the beauty category and, as a result, we have become the market leader in mass and prestige cosmetics, fragrances and skin care products, and the beauty destination of choice for Canadian women."