Second GreenWise store launched by Publix

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LAKELAND, Fla. — Publix Super Markets Inc. has opened the second of its refashioned GreenWise Market stores, in Mount Pleasant, S.C.

GreenWise Market is a specialty, natural and organics format featuring grab-and-go options, organic produce, indulgent gourmet treats, local and unique products, bulk items, body care offerings, and products made in- house, such as smoked meats and sausages.

“We’re excited to bring the simple, yet sophisticated, environment and high-quality, unique products of GreenWise Market to the Mount Pleasant community,” says Kevin Murphy, president of Publix. “GreenWise Market is more than a store. It’s a gathering place where our customers can discover local items, indulge in a decadent treat or find the items they need to support their healthy lifestyle.”

Publix opened the first of its refashioned GreenWise stores last year in Tallahassee, Fla., near Florida State University.

The second location, in Mount Pleasant’s new Indigo Square shopping mall, is a place where customers can buy a glass of wine, a locally brewed beer, coffee, tea or a smoothie to enjoy while they shop or in one of the store’s seating areas, according to a spokesman. It has a sandwich bar and burrito line for the lunch crowd. The store also includes a three-panel mural by local artist Amelia Rose Smith, featuring painted scenes from nearby Sullivan’s Island and Isle of Palms.

Publix has announced plans to extend the GreenWise Market concept to eight additional locations, each at around 25,000 square feet. Three of the stores — in Lakeland and Boca Raton, Fla., and in Mountain Brook, Ala. — are slated to open later this year. Opening dates have yet to be set for GreenWise Market stores in Marietta, Ga., and in Fort Lauderdale, Odessa and Nocatee, Fla.

The company introduced the GreenWise concept in 2007 with three stores that were focused on organic and natural offerings, as well as prepared food items. In 2010, Publix switched gears, designing new stores under a “hybrid” format that incorporated elements from the GreenWise Market test stores into traditional Publix supermarkets, and attaching the GreenWise name to organic, natural and better-for-you private label products sold in its traditional supermarkets.

Employee-owned Publix operates 1,215 stores in Alabama, Florida, Georgia, North Carolina, South Carolina, Tennessee and Virginia, up from 1,182 a year ago. The company cited contributions from new stores in the 4.3% sales increase it posted in its first quarter, ended March 30. Higher prices contributed to a 1.9% increase in comparable-store sales, the company states in its 10-Q filing with the Securities and Exchange Commission.

“I want to thank our associates for delivering premier customer service that makes shopping at Publix a pleasure,” says Public chief executive officer Todd Jones.



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