Regional grocer raises funds to feed families

JACKSONVILLE, Fla. — Southeastern Grocers Inc. today said it was partnering with its customers and the SEG Gives Foundation on a community funding program to provide hunger relief during the holidays.

Through December 21, grocery shoppers at SEG’s Winn-Dixie, Fresco y Más, Harveys Supermarket and BI-LO banners can support neighbors in need by rounding up their grocery total to the nearest dollar or by making a donation, the company said. Every cent raised will support Feeding America and network food banks in communities throughout SEG’s five-state footprint.

“At Southeastern Grocers, we take pride in cultivating a culture of giving back and supporting the hardworking families that strive to provide the best lives for their loved ones,” said Anthony Hucker, president and chief executive officer at Southeastern Grocers. “As we gather in gratitude with family and friends this holiday season, we believe it is imperative to encourage and aid our neighbors in need that are struggling to put food on the table. We are proud to stand with organizations like Feeding America to make a positive impact on so many communities close to home, which is always important, but especially critical during the holidays.”

In announcing the program, SEG noted that more than 38 million people, including 12 million children, may experience food insecurity during the holidays. The community donation program will raise funds to help some of the neediest families.

“The holidays are very special times for unity, gratitude and giving, but many families are still making tough decisions on how they will provide basic needs for their loved ones,” said Lauren Biedron, vice president of corporate partnerships at Feeding America. “As communities unite to give back this holiday season, we are grateful for Southeastern Grocers and its commitment to the fight against hunger. We look forward to working together in partnership for years to come as we build stronger communities by tackling food insecurity all year long.”

SEG said it is honored to continue its longstanding partnership with Feeding America and other community organizations that help families in need prepare holiday meals and create special memories. Last month, SEG partnered with select Feeding America network food banks and the USO to donate 5,000 turkeys and Thanksgiving meal essentials to help thousands of families and individuals in underserved areas throughout the grocer’s footprint.