AMITYVILLE, N.Y. — SheaMoisture has launched a new Green Coconut & Activated Charcoal Purifying & Hydrating collection for the body, face and hair.

The latest collection, available at Ulta Beauty Inc., fuses two ingredients — activated charcoal and green coconut — to help cleanse skin and hair, while delivering lightweight hydration.

The company said activated charcoal lifts dirt, excess oil and product buildup to help detoxify and improve the appearance of skin and hair. Green Coconut, which includes vitamins, minerals and fatty acids, is used to help replenish moisture and soften skin and hair.

“This comprehensive collection, the first to combine these two highly efficacious ingredients, answers our community’s call for purifying, yet intensely hydrating products,” says Christine Keihm, senior vice president of marketing for Sundial Brands, maker of SheaMoisture. “Eighty percent of the U.S. population lives in urban areas and is exposed to free radicals from noise, light and air pollution, such as motor vehicle exhaust, smog, sun exposure and more. People are looking for ways to counter these assaults and the damage they may cause to skin and hair, including premature aging, lackluster skin and frizzy, dehydrated hair.”

The Green Coconut & Charcoal Purifying & Hydrating collection consists of the following products:

Facial skin care

Exfoliating Cleansing Powder ($10.99)
Moisturizing Jelly Cream ($12.99)
Cleansing Balm ($10.99)
In-Shower Mask ($10.99)
Mask Duo ($15.99)

Bath and Body

Bath & Shower Jelly ($10.99)
Bath Salts ($12.99)
Body Jelly Moisturizer ($10.99)
Body Wash ($13.99)
Cleansing Bar ($5.99)

Hair

Build-up Blaster ($11.49)
Shampoo ($10.49)
Conditioner ($10.49)
Exfoliating Hair Mud ($11.49)
In-Shower Styler ($11.49)
Multi-Masque ($8.49)

Products are cruelty free and formulated without sulfates, parabens, phthalates, propylene glycol, synthetic fragrance or artificial coloring.