GREEN BAY, Wis. — Shopko Stores Operating Co. has appointed Michael Cooper to the position of senior vice president of marketing. He reports to Jill Soltau, president and chief merchandising officer.

Shopko Stores Operating Co. has appointed Michael Cooper to the position of senior vice president of marketing. He reports to Jill Soltau, president and chief merchandising officer.

In his new role Cooper will be responsible for Shopko’s branding strategy and marketing initiatives. He joins the regional discount chain from Office Depot Inc., where he most recently was vice president of marketing.

"More than ever, marketing will be critical to our success as we work toward our vision to become America’s hometown retailer through expansion of our Shopko Hometown retail concept," says Soltau. "Mike’s expertise in marketing insights, research and analytics will be essential to our effort to clearly communicate the Shopko Hometown difference to current and new customers. His combination of high-level marketing experience and tremendous cross-functional exposure, as well as his strong track record of success, make him a valuable addition to our team. His reputation as an executive who leads by example and without ego makes him a perfect fit for the culture at Shopko."