NEW YORK — Next month, SinfulColors plans to begin rolling out limited-edition Kylie Jenner nail color collections to retail stores.
The company said the products will be on shelves from March 1 to Aug. 31, with individual collections launching at select mass retailers nationwide, including Walgreens, Walmart and Target.
“Kylie is internationally recognized as a leading influencer and trendsetter in beauty and fashion, and recognized for making a statement in nail. Our loyalists rely on our colors to make a statement. We are thrilled to collaborate with Kylie, and are excited to introduce these new collections, unlike anything else on the market,” commented Blake Decker, head of marketing for SinfulColors.
First to come out in stores will be the King Kylie SinfulShine Collection. SinfulColors said the line includes 20 shades of jewel tones offset by neutrals and precious metals, as well as a top coat.
“I am so excited to be working with SinfulColors on my own nail color collections. I’ve taken all the colors and trends I love for these limited-edition sets,” Jenner said in a statement. “I love being creative with my nails and sharing my artistic choices with my fans. With this collection with SinfulColors, I’ll be able to offer my fans the polish they need to get my favorite styles at an affordable price. I can’t wait for everyone to see what we’ve done.” remarks Kylie.
SinfulColors said the polishes and topcoat carry a suggested retail price of $2.99.
“For more than two decades, SinfulColors has driven consumer excitement and built loyalty for our retailer partners,” stated Rahul Mehrotra, general manager at SinfulColors. “We think that this collaboration will energize the nail category by driving millennial traffic to the store.”