PARAMUS, N.J. — Smart Balance Inc. is entering the refrigerated soy milk market with the national launch of Earth Balance Organic Soymilk exclusively at Whole Foods Market.
Smart Balance Inc. is entering the refrigerated soy milk market with the national launch of Earth Balance Organic Soymilk exclusively at Whole Foods Market.
Plans call for Earth Balance Organic Soymilk to roll out to Whole Foods stores beginning in August and to be available exclusively at the natural food supermarket chain through 2010, Smart Balance said Monday.
The new refrigerated Earth Balance Soymilk, which is organic, certified non-genetically modified by the Non-GMO Project and made with soybeans only grown in the United States, will be available in original, vanilla, chocolate and unsweetened varieties. In addition, Earth Balance Soymilk is vegan; free of lactose, cholesterol, dairy, and gluten; and an excellent source of calcium, vitamin D and ALA omega-3s, according to the company.
"We are thrilled to be partnering with Whole Foods, a retail industry leader in providing new and innovative products to health-conscious consumers, on the launch of our new Earth Balance Soymilk," stated Smart Balance chairman and chief executive officer Stephen Hughes. "This new product joins the super-premium family of Earth Balance-branded products, including buttery spreads, shortenings and nut butters. Importantly, it will provide consumers with the only refrigerated soy milk product in the market that is both organic and Non-GMO Project certified."
Smart Balance added that creative packaging for the new product features an Earth Balance Soymilk recipe from The Kind Diet, a book authored by actress and vegan Alicia Silverstone that advocates a plant-based diet for healthy, sustainable and earth-conscious lifestyles.
The Smart Balance line of products includes buttery spreads, milk, butter blend sticks, sour cream, peanut butter, microwave popcorn, cooking oil, mayonnaise, nonstick cooking spray and cheese. The company also markets natural food products under the Earth Balance brand and healthier lifestyle products under the Bestlife brand.