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Snickers unveils mashup of two classic treats

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Snickers unveils mashup of two classic treats

NEWARK, N.J. — Mars Inc.’s Snickers brand has unveiled Snickers Peanut Brownie candy bars, a combination of Snickers bars and brownies featuring two individual squares coated in chocolate with a layer of caramel and a peanut-brownie filling.

The company said Snickers Peanut Brownie will launch in January 2021. In the meantime, Snickers is offering consumers the chance to try a limited first batch this summer by visiting SnickersBrownie.com to claim a free box. Once the countdown clock hits zero, 1,000 boxes will be available while supplies last this September when the first exclusive batch ships.

“Snickers and brownies are two of America’s favorite treats, and we know people love both for the deliciousness and comfort that they bring. So, what could be better than putting them together?” said Josh Olken, brand director of Snickers. “We’re excited to release our exclusive first batch of Snickers Peanut Brownie for our biggest fans to taste. It’s sure to be a delicious treat that brings the ultimate satisfaction.”

Snickers Peanut Brownie will be available nationwide beginning January 2021 in single (1.2 ounces), share (2.4 ounces) and sharing stand up pouch (6.61 ounces) sizes. In addition, the company said Snickers Peanut Brownie Ice Cream Bars will be available beginning early next year.


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