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Sofía Vergara launches collection on Walmart.com

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The exclusive denim brand joins a growing lineup

Sofía Vergara launches collection on Walmart.com

BENTONVILLE, Ark. — Walmart.com on Monday introduced an exclusive new denim brand from actress Sofía Vergara.

The Sofía Jeans by Sofía Vergara collection of nearly 100 items ranges from jeans and denim jackets to fashion tops and graphic tees.

Vergara commented in a statement that the line is designed to make women feel and look great, and to inspire them to “work what they’ve got.”

“I wanted to design a line of great-looking jeans, perfect for daytime casual or dressed up for night, and fun tops, that are comfortable and affordable,” Vergara commented. “I am thrilled to partner with Walmart.com to create a collection for women of all shapes and sizes. Everyone’s body is different. Every body is beautiful and should be celebrated.”

Sofía Jeans by Sofía Vergara will unveil new products seasonally. It will offer sizes ranging from 0 to 20 in jeans, skirts and shorts, and extra-small to triple extra-large in tops, with all launch items priced at $40 or under.

The collection’s jeans come in a variety of fits and styles, with details including raw edges and studs.

“I live in my jeans,” Vergara commented. “From going to the store, or to a business meeting, or to a night out partying, jeans are a must-have item for women.”

For Walmart, the Vergara collection is the latest addition to the fashion destination the retailer launched last year on Walmart.com.

“I’m very excited to continue to build on that experience,” commented Denise Incandela, head of fashion at Walmart U.S. eCommerce. “Sofía Jeans by Sofía Vergara joins our growing lineup of brands, which includes nearly 150 premium brands through our Premium Shop with Lord & Taylor as well as exclusive lines such as EV1 with Ellen DeGeneres.”


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