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Southeastern Grocers adds new Fresco y Más

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Lauderhill, Fla. store caters to Latino shoppers

Southeastern Grocers adds new Fresco y Más
JACKSONVILLE, Fla. — Southeastern Grocers Inc. is set to unveil its 27th grocery store under the Fresco y Más banner with a grand opening of a store in Lauderhill, Fla., on December 5.

The company, which also operates the BI-LO, Harveys and Winn-Dixie chains, opened its first six Fresco y Más stores in 2016 to cater to Latino shoppers, particularly those with Caribbean roots.

The Lauderhill store is offering fresh seafood; specialty meat cuts such as oxtail and goat; islander produce including jackfruit and root veggies; and a variety of Caribbean seasonings, spices, snacks, beverages and ready-to-eat hot selections.

“We recognized a great need in the Lauderhill community for a grocery store that provides more than the traditional Hispanic offerings,” Anthony Hucker, president and chief executive officer of Southeastern Grocers, said in a statement. “Our newest Fresco y Más store is handcrafted with a wide selection of products tailored specifically to the Caribbean customer as a unique offering for our Lauderhill community.” Lauderhill, established in 1959, is home to 68,000 residents and is located 15 miles west of Fort Lauderdale, Fla.

The first 500 customers to arrive at the grand opening event will receive a “mystery gift card,” valued at between $5 and $500, as well as a code allowing holders of the company’s FuelRewards loyalty card to save 25 cents a gallon on a fill-up at participating Shell-branded gas stations.

All attendees of the grand opening can sample Hispanic and Caribbean culinary favorites and enjoy live entertainment, the company said.

Upon entering the store, shoppers will notice enhancements including:

  • Custom facade signage, a vibrant-yellow color palate and bilingual store signage.
  • A refreshed produce department featuring a farmers’ market setting with an assortment of local fruits and vegetables tailored to Caribbean and Hispanic customers.
  • A cafe serving authentic Caribbean and Hispanic breakfast items, such as croquettes, Jamaican patties, pastries, drinks, and hot and cold sandwiches.
  • A cocina (kitchen) offering daily specials of freshly prepared family favorites, including jerk chicken, goat stew and Caribbean rice, all made fresh from scratch.
  • A full-service Latin carniceria (butcher shop) offering custom-cut meat.
  • Seafood selections that include an assortment of crab and whole fish.
  • A bakery department offering locally made flan, custom tres leches cakes and more, made fresh daily.
  • An international aisle featuring more than 1,200 international and Caribbean products conveniently organized by country of origin.
  • A new Dollar Zone with more than 1,000 “everyday essentials” — including cleaning products, food and health and beauty aids — for $1 apiece.

As part of the grand opening, the new store will present a $2,000 donation to Dare to Care Ministries to aid the nonprofit’s work of providing nearly 12,000 families a year with free food and other necessities.


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