Opening is part of an ongoing expansion in Florida

JACKSONVILLE, Fla. — Southeastern Grocers Inc. on Wednesday opened a new Winn-Dixie store in Viera, Fla. with a ribbon-cutting ceremony and community celebration. The new store is part of SEG’s ongoing expansion in the state.

The retailer opened eight new Winn-Dixie stores in Florida in 2020, in the communities of Boynton Beach, Fort Myers, Gainesville, Lakewood Ranch, Lake Mary, West Melbourne and Jacksonville, where it opened two stores.

“We are incredibly proud to celebrate our newest Viera store, the most recent of our nine new Winn-Dixie stores throughout Florida,” Southeastern Grocers president and CEO Anthony Hucker said. “This expansion marks our continued commitment to increase our presence in our home state, and to strengthen all the communities in which we serve. We look forward to providing our Viera community fresh, quality products tailored to their unique needs and preferences, while delivering remarkable service that they can always count on.”

Each new Winn-Dixie store, including the newest store located in the Viera Village Center at 5410 Murrell Road, is designed to provide customers with a unique, personalized shopping experience, according to the company, which said it uses a specialized approach to provide a wide product selection and additional jobs and opportunities for local community members. SEG is on track to have renewed 70% of all stores throughout the grocer’s Southeast footprint by the end of 2021 to further enhance the shopping experience for all its customers.

Customers shopping the new Viera store will notice six front-row golf cart parking spaces to cater to the transportation preferences of the local community. Additionally, the store will offer a special giveaway of a 2021 four-passenger electric golf cart as part of the grand opening celebration1. The parking lot also features a Tesla Supercharger location as a convenient way for Tesla owners to charge their vehicles while grocery shopping.

The store’s fresh concepts and extensive offerings include a new farm-fresh produce department with a greater selection of signature categories, such as fresh and dried peppers, tomatoes and mushrooms and a unique assortment of tropical fruits and berries, as well as more than 100 organic varieties. A wide assortment of specialty cheeses, more than 15 varieties of artisan-baked bread, and convenient grab-and-go meal options including chef-prepared plant-based proteins, take-and-bake pizzas and fresh sushi made daily.

The full-service meat department features Certified Angus Beef and prime beef with cuts carefully inspected for marbling, maturity, sizing, quality and tenderness with hand-carved meats cut to order, including pork loin, Certified Angus Beef roast beef, oven-roasted turkey breast and roasted eye round. Customers will enjoy a variety of fresh, locally caught selections throughout the seafood department, including Florida Keys lobster, first-of-the-season stone crab and large freshwater shrimp, as well as seasonal favorites such as mahi-mahi, grouper and triggerfish.