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SpartanNash names McClellan chief marketing officer

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GRAND RAPIDS, Mich. — SpartanNash has promoted Amy McClellan to senior vice president and chief marketing officer, the company said Monday. McClellan will lead the marketing function and report to SpartanNash president and CEO Tony Sarsam.

“Promoting from within is a key component of our People First culture,” said Sarsam. “Amy has brought invaluable expertise and leadership to SpartanNash, and this role is a natural progression in her career path. We look forward to implementing her creative, data-driven strategies for enhancing our retail branding, expanding our e-commerce business, and growing our total market share among primary and secondary shoppers.”

Amy McClellan

Amy McClellan

McClellan joined SpartanNash in 2019 when the Company acquired Martin’s Super Markets. She began her career in the grocery industry in high school when she was hired as a part-time cashier. During her 20 years with Martin’s, McClellan held various roles with increasing responsibility, including communications specialist, market research supervisor, loyalty and marketing programs manager, director of marketing, vice president of sales and marketing, and SVP of retail operations and merchandising.

McClellan played a critical role in the SpartanNash acquisition of Martin’s, leading to her appointment as division vice president, retail for SpartanNash. In March 2021, McClellan was promoted to vice president, fresh merchandising, overseeing the fresh product categories across 145 company-owned stores and 2,100 independent retail customers.

She serves on the SpartanNash Foundation board of trustees, the Greater South Bend (Ind.) Regional Chamber of Commerce board of directors, and the Ohio-based Buehler’s Fresh Foods board of directors.


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