SAN BERNARDINO, Calif. — Stater Bros. Markets has named Dennis McIntyre, who currently serves as executive vice president of marketing, to the additional role of chief marketing officer. The move is effective November 4.

McIntyre will continue to report directly to Stater Bros. chief executive officer Pete Van Helden.

“As CMO, Dennis will work toward furthering and ensuring a cohesive brand identity,” Van Helden said. “He will also be responsible for developing and leading an overarching marketing strategy across all areas of the Company to meet the Company’s business goals of sales and margin growth,” Van Helden added.

Dennis McIntyre

A seasoned executive with more than 41 years of supermarket industry experience, McIntyre began his career in 1978 as a courtesy clerk at Stater Bros.’ South Ontario location. He held a number of retail store positions, ultimately serving as assistant store manager, before being promoted to a position as a buyer in the company’s marketing department. He then continued to advance, serving as assistant vice president of marketing, senior vice president of marketing, and group senior vice president of marketing before being named to his current position of executive vice president of marketing in 2007.

McIntyre recently served as President and Chairman of the Western Association of Food Chains (WAFC). Prior to this role, he served the WAFC as Vice President in addition to Education Chairperson. He is a strong advocate for developing future food industry leaders and actively supports industry-related programs such as the USC Food Industry Management Program, WAFC Retail Management Certificate program and tuition reimbursement through the California Grocers Association Educational Foundation. In recognition of his steadfast support and leadership within the food industry, McIntyre received the prestigious Torch Award from the Illuminators Educational Foundation in 2017.