EDEN PRAIRIE, Minn. — Instacart, the technology-driven, nationwide on-demand grocery delivery service, and Supervalu Inc., one of the largest grocery wholesalers and retailers in the United States, have entered into an exclusive multiyear contract. Under the agreement, Supervalu has launched refreshed e-commerce sites Powered by Instacart for four of its retail banners — Cub, Farm Fresh Food and Pharmacy, Shop ‘n Save, and Shoppers Food and Pharmacy.
Supervalu and Instacart first teamed up to offer same-day grocery delivery in September 2015. Based on customer response and continued demand for e-commerce options, the retailer has selected Instacart to expand its offerings, including click-and-collect, a solution that allows customers to order products online and pick them up at the store without ever leaving their vehicle. The expanded offering will soon provide integration of store coupons and loyalty rewards for orders placed online through the Powered by Instacart sites, delivering additional value to shoppers.
“Our relationship with Instacart continues to evolve, and going forward we have a great plan for delivering online grocery and meal solution options for our retail customers,” notes Anne Dament, executive vice president of retail, marketing and private brands at Supervalu. “We are committed to addressing the unique preferences of the communities we serve, and now customers have another option to get the fresh, premier products they expect from our retail stores with the convenience of same-day delivery that fits with their busy lifestyles.”
Supervalu customers across Minnesota; St. Louis, Mo.; Virginia Beach, Va.; and the Washington, D.C., area can now visit brand-specific Powered by Instacart sites to fill their virtual carts with their favorite items, from fresh, ready-to-eat options in the deli to everyday essentials, and have them delivered straight to their doorstep, often in as little as one hour.
“Supervalu is a grocery industry leader and a great fit given Instacart’s mission to bring customers the groceries they want from the brands they trust within their own communities,” says Nilam Ganenthiran, Instacart’s chief business officer. “We are thrilled to extend our relationship and launch Powered by Instacart sites for these trusted retail brands.”
Instacart provides consumers with online shopping solutions in just a few clicks. Customers use the Instacart website or app to fill their virtual shopping cart with items from their favorite, local stores, and the service connects them with shoppers who hand-pick the items and deliver them straight to their door.
Founded in 2012, Instacart has quickly scaled to over 160 markets and partnered with retailers across North America, including popular national chains as well as local and regional grocers. By combining a personal touch with cutting-edge technology, Instacart offers customers a simple solution to save time and eat fresh food from the most trusted grocery brands.
The company also recently signed agreements to offer online delivery services for Alberstons Cos. and QFC.