Pilot Pen G2 Edge

2017 Holiday Retail Outlook

Customizing the holiday shopping experience

Customizing the holiday shopping experience

While many elements go into shoppers’ buying decisions, the factors that determine whether an item is put into the basket or back on the shelf go well beyond promotions, price and product placement. During the holidays, when retailers typically earn 40% or more of their annual revenue, it is critical to customize the shopping experience