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A.T. Kearney

Most back-to-school shopping will be in stores

Most back-to-school shopping will be in stores

CHICAGO — Brick-and-mortar stores will remain the leading destination for back-to-school shoppers this year, according to a new report by A.T. Kearney. “Although online retail sales continue to increase, 57% of our survey respondents plan to make purchases in stores,” said Joel Alden, a partner at A.T. Kearney who co-authored the report. “Therefore, it is more