Adobe

WBA moves to broaden omnichannel offering

DEERFIELD, Ill. — Walgreens Boots Alliance (WBA) made two recent announcements that strengthen its omnichannel efforts, including an expansion of its strategic partnership with Microsoft and Adobe to launch a world-class digital experience and customer insights platform to deliver personalized health care and shopping offerings. The chain also opened more than 30 small-format pharmacies as

WBA expands partnership with Microsoft and Adobe

WBA expands partnership with Microsoft and Adobe

DEERFIELD, Ill. – Walgreens Boots Alliance (WBA) announced on Tuesday an expansion of its strategic partnership with Microsoft and Adobe to launch a world-class digital experience and customer insights platform to deliver personalized health care and shopping offerings. It will provide Walgreens and Boots customers with products and services from its global pharmacy and retail

Rite Aid, Adobe partner to drive digital transformation

Rite Aid, Adobe partner to drive digital transformation

CAMP HILL, Pa. – Rite Aid Corp. has entered into a strategic partnership with Adobe to deliver seamless, personalized and connected health and wellness experiences for Rite Aid customers via Adobe Experience Cloud, the industry’s leading end-to-end solution for experience creation, marketing, advertising, analytics and commerce. Adobe Experience Cloud will enhance Rite Aid’s ability to