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Alaffia

Alaffia promotes Lanaia Edwards to CMO

Alaffia promotes Lanaia Edwards to CMO

NEW YORK — Alaffia, an award-winning leader in clean and fair trade beauty, promoted veteran global marketing executive Lanaia Edwards to chief marketing officer, the company said Tuesday. Lanaia Edwards In her new role, Edwards will oversee marketing, creative, product development, and brand strategy, driving and accelerating growth globally. She brings an extensive track record

Alaffia introduces plant-based Beautiful Curls

Alaffia introduces plant-based Beautiful Curls

NEW YORK — Alaffia has launched its Beautiful Curls collection. The plant-based and silicone-free products are made with handcrafted unrefined shea butter and coconut oil from the Alaffia Village women-led cooperatives in Togo, West Africa. The line features cleansing, conditioning and styling solutions for all styles and textures — from loose waves and big curls