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Albertsons Media Collective

Albertsons Cos. launches retail media network

Albertsons Cos. launches retail media network

BOISE, Idaho — Albertsons Cos. has launched Albertsons Media Collective, a retail media network designed to deliver digitally native, shopper-centric and engaging branded content to the company’s ever-growing network of shoppers. Albertsons Media Collective, led by Kristi Argyilan, the retailer’s senior vice president of Retail Media, will offer its partners a digital marketing platform and