Albertsons launches data-driven media platform
BOISE, Idaho — Albertsons Cos. announced the launch of Albertsons Performance Media, a digital media tool for providing brands with proprietary shopper data that can help drive sales across the supermarket operator’s network of 2,300 stores in 35 states. Albertsons Performance Media features technology from Quotient Technology Inc., a Silicon Valley-based provider of digital coupons