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Alvis Washington

Walmart tests new interactive store design

Walmart tests new interactive store design

BENTONVILLE, Ark. — Walmart is testing a new store format designed to make the shopping experience more engaging and enjoyable for consumers. Unveiled at the retailer’s incubator location, Store 4108 in Springdale, Ark., the concept is called “Time Well Spent.” It aims to make Walmart’s physical stores into destinations where customers want to spend their

Walmart CMO Barbara Messing to depart

Walmart CMO Barbara Messing to depart

BENTONVILLE, Ark. — Walmart chief marketing officer Barbara Messing, who joined the company in July 2018, plans to leave at the end of this month. Walmart’s marketing team will be reconfigured following Messing’s departure on August 30, according to published reports, which cited an internal memo from chief customer officer Janey Whiteside. Among the changes: