augmented reality

Coty unveils makeup try-on experience with AR

Coty unveils makeup try-on experience with AR

PARIS — Coty has unveiled a a first-of-a-kind augmented reality (AR) makeup try-on experience. The company debuted the blended reality Magic Mirror — which  integrates physical products with digital content — at its newly relaunched Bourjois boutique in Paris. With the Magic Mirror, when a shopper picks up a lipstick the chosen color instantly appears