September 3, 2019 by MMR
Be The First, CVS Health, CVS Health Foundation, CVS Pharmacy
Leading Headlines, Retail News

WOONSOCKET, R.I. — Five years after it made the move to pull tobacco products from CVS Pharmacy locations, CVS Health said Monday it is expanding its focus on helping people quit smoking. Be The First, the five-year, $50 million dollar initiative by the company and the CVS Health Foundation to help create the first tobacco-free generation, is tackling
March 14, 2017 by MMR
anti-smoking education, Be The First, campaign, CVS Health, CVS Health Foundation, Eileen Howard Boone, tobacco-control advocacy, Troyen Brennan
Leading Headlines, Topics

WOONSOCKET, R.I. — CVS Health has earmarked $10 million in new and expanded partnerships and programs for the second year of “Be The First,” its five-year, $50 million initiative to help deliver the nation’s first tobacco-free generation. CVS said Monday that the partnerships and programs — funded through CVS Health and the CVS Health Foundation
March 21, 2016 by MMR
antismoking, Be The First, CVS Health, CVS Health Foundation
2016, Issue 03-21-2016, Issues
WOONSOCKET, R.I. — CVS Health has launched a major initiative to stop people from smoking before they start. The chain drug retailer has introduced Be The First, a five-year, $50 million antismoking campaign targeting youth, with a goal of creating the nation’s first tobacco-free generation. Funded through CVS Health and the CVS Health Foundation, the
March 21, 2016 by Jeffrey Woldt
Be The First, CVS Health, CVS Health Foundation, Jeffrey Woldt
2016, Issue 03-21-2016, Issues, Opinion

Everyone recognizes CVS Health’s importance in the delivery of pharmacy care to Americans. During the past decade, the company not only augmented its already formidable presence in the drug store business but emerged as a major force in the pharmacy benefits management and retail clinic sectors. With the launch earlier this month of an initiative
March 10, 2016 by MMR
anti-smoking, Be The First, CVS Health, CVS Health Foundation, smoking, tobacco
Leading Headlines, Retail News, Topics

WOONSOCKET, R.I. — Building on the removal of tobacco products from all of its drug stores, CVS Health has launched a major effort to stop people from smoking before they start. CVS on Thursday unveiled “Be The First,” a five-year, $50 million anti-smoking campaign targeting youth, with a goal of creating the nation’s first tobacco-free