beacon technology Archives - MMR: Mass Market Retailers

Target ups digital ante with beacon tech

September 26, 2017 by MMR beacon technology, Cartwheel, Mike McNamara, Target Corp., Target mobile app, video Videos

Just weeks after announcing the addition of its Cartwheel savings program to the Target mobile app, Target Corp. is upping the digital ante with beacon and Bluetooth technology to enhance the in-store shopping experience. The discount retailer says Target app users will be able to see their location on the app’s map as they navigate

Beaconing can reshape shopping

August 1, 2016 by Sam Cinquegrani beacon technology, Sam Cinquegrani 2016, Issue 08-1-2016, Issues, Opinion

At the coffee shop, on the train, during lunch — today’s consumer shops everywhere. While not every hour spent browsing the virtual racks results in conversion, consumers are constantly reading up on products, moving slowly but surely down the funnel. Research shows that when it comes time to make a purchase, consumers mostly prefer to