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Boost by Kroger Plus

Kroger subscriptions yield ‘promising results’

CINCINNATI — In the year since Kroger Co. introduced paid subscription memberships to accelerate its e-commerce growth, the program saved members more than $115 million, the retailer announced last month. Boost by Kroger Plus was launched in just four of the retailer’s divisions — Cincinnati-Dayton, Columbus, Atlanta and Central (Indianapolis). The two-tiered program offers various

Kroger adds program to ‘boost’ e-commerce

CINCINNATI — Kroger Co. is the latest major retailer to introduce a subscription membership program to accelerate its e-commerce growth. The nation’s largest supermarket operator has joined a growing number of mass market retailers in adopting the model pioneered by Amazon with its Amazon Prime premium loyalty program. The Kroger effort, appropriately dubbed Boost by