campaign Archives - MMR: Mass Market Retailers

CVS adds funds to tobacco-free campaign

March 14, 2017 by MMR anti-smoking education, Be The First, campaign, CVS Health, CVS Health Foundation, Eileen Howard Boone, tobacco-control advocacy, Troyen Brennan Leading Headlines, Topics

WOONSOCKET, R.I. — CVS Health has earmarked $10 million in new and expanded partnerships and programs for the second year of “Be The First,” its five-year, $50 million initiative to help deliver the nation’s first tobacco-free generation. CVS said Monday that the partnerships and programs — funded through CVS Health and the CVS Health Foundation

Alcon launches cataract awareness campaign

June 6, 2016 by MMR alcon, campaign, cataracts, Cheryl Ladd Supplier News

FORT WORTH, Texas – Alcon Laboratories Inc., a division of Novartis, has partnered with actress Cheryl Ladd on a campaign to raise public awareness about cataracts, a condition that can impair vision. According to Prevent Blindness, a national patient advocacy organization dedicated to fighting blindness and saving sight, cataracts are a leading cause of blindness