Pilot Pen G2 Edge

Catalina

New Catalina shopping basket index tracks price hikes

New Catalina shopping basket index tracks price hikes

ST. PETERSBURG, Fla.— As the world grapples with high inflation rates and supply chain disruptions fueled by the pandemic, triggering rapidly rising prices for many consumer packaged Goods (CPG) brands, shopper intelligence leader Catalina has released “The 2022 Ultimate Pricing & Promotion Inflation Guide for CPG Marketers” to help navigate current economic challenges. Per the Guide, brand

Catalina partners with PlaceIQ

Catalina partners with PlaceIQ

ST. PETERSBURG, Fla. — Catalina and PlaceIQ, a leading data and technology provider, announced on Tuesday their partnership to bring location-driven planning, measurement and attribution to CPG retailers. Catalina will use PlaceIQ’s Firehose Visits product to enhance its measurement, audience creation and analytics offerings. Firehose Visits includes visitation metrics from across the country – along

Shopping patterns changing as vaccines roll out

Shopping patterns changing as vaccines roll out

ST. PETERSBURG, Fla. — Consumers are embracing a return to normal now that more people are vaccinated and mask guidelines have been relaxed, grocery/CPG shopping data from Catalina suggests. Beginning in late March 2020 when sheltering at home requirements were implemented, people began making fewer shopping trips to their local grocery stores while buying more

Catalina teams with Walgreens on digital solutions

Catalina teams with Walgreens on digital solutions

ST. PETERSBURG, Fla. –After years of helping Walgreens deliver value to customers in-store via promotional offers and coupons printed at check-out in more than 9,000 retail locations, shopper intelligence leader Catalina is extending its collaboration with Walgreens into the digital channel. Together, Catalina and Walgreens will increase awareness of Account-Specific marketing programs that deliver incremental

Catalina’s new Digital Circular Personalizer drives strong incremental sales for retailers

Catalina’s new Digital Circular Personalizer drives strong incremental sales for retailers

ST. PETERSBURG, Fla. – In today’s increasingly competitive environment, as traditional paper circulars no longer generate the shopping trips and return on investment they once did for retailers, shopper intelligence leader Catalina is rolling out its Digital Circular Personalizer (Digital CircP) offering following multi-faceted and successful pilot campaigns with several major retailers. Digital CircP leverages

Catalina details pandemic’s impact on product sales

Catalina details pandemic’s impact on product sales

PETERSBURG, Fla.— Twelve months after shopper intelligence leader Catalina began closely tracking the impact of escalating coronoavirus concerns on shopping and buying behavior at grocery and drug stores across the country, several categories have experienced strong sales spikes, while others continue to struggle. Also, in looking back at the past 52 weeks of data beginning

Catalina tracks spending changes in COVID era

Catalina tracks spending changes in COVID era

ST. PETERSBURG, Fla. — Grocery shopping has changed significantly in the six months since the World Health Organization declared COVID-19 a pandemic, according to Catalina. The shopper intelligence firm said that people continue to spend more at the grocery store each month during the pandemic, while taking fewer trips. In August, spending per trip increased

Catalina maps COVID-19 purchasing decisions

Catalina maps COVID-19 purchasing decisions

ST. PETERSBURG, Fla. – To demonstrate the profound impact the COVID-19 pandemic is having on shopping decisions and buyer behavior across the U.S., Catalina Marketing has launched an interactive map on its website. The map reports sales data across 78 major grocery and drug categories from states across the U.S., plus the District of Columbia,