ST. PETERSBURG, Fla. – During the final quarter of 2022, even as the U.S. grappled with a “tripledemic” of flu, RSV and COVID-19, unit sales of vitamins and health supplements declined over the prior year while average unit prices rose, according to shopper intelligence leader Catalina. A clear exception was Herbal Immune Supplements, unit sales of
ST. PETERSBURG, Fla.— As the world grapples with high inflation rates and supply chain disruptions fueled by the pandemic, triggering rapidly rising prices for many consumer packaged Goods (CPG) brands, shopper intelligence leader Catalina has released “The 2022 Ultimate Pricing & Promotion Inflation Guide for CPG Marketers” to help navigate current economic challenges. Per the Guide, brand
ST. PETERSBURG, Fla. — Catalina and PlaceIQ, a leading data and technology provider, announced on Tuesday their partnership to bring location-driven planning, measurement and attribution to CPG retailers. Catalina will use PlaceIQ’s Firehose Visits product to enhance its measurement, audience creation and analytics offerings. Firehose Visits includes visitation metrics from across the country – along
ST. PETERSBURG, Fla. – Since the Centers for Disease Control and Prevention (CDC) announced on May 13 that people who are fully vaccinated against COVID-19 no longer need to wear face masks in most indoor settings, there has been a strong, subsequent sales uptick for over-the-counter (O-T-C) medicines designed to treat such maladies as colds,
ST. PETERSBURG, Fla. — Consumers are embracing a return to normal now that more people are vaccinated and mask guidelines have been relaxed, grocery/CPG shopping data from Catalina suggests. Beginning in late March 2020 when sheltering at home requirements were implemented, people began making fewer shopping trips to their local grocery stores while buying more
ST. PETERSBURG, Fla. –After years of helping Walgreens deliver value to customers in-store via promotional offers and coupons printed at check-out in more than 9,000 retail locations, shopper intelligence leader Catalina is extending its collaboration with Walgreens into the digital channel. Together, Catalina and Walgreens will increase awareness of Account-Specific marketing programs that deliver incremental
ST. PETERSBURG, Fla. – In today’s increasingly competitive environment, as traditional paper circulars no longer generate the shopping trips and return on investment they once did for retailers, shopper intelligence leader Catalina is rolling out its Digital Circular Personalizer (Digital CircP) offering following multi-faceted and successful pilot campaigns with several major retailers. Digital CircP leverages
PETERSBURG, Fla.— Twelve months after shopper intelligence leader Catalina began closely tracking the impact of escalating coronoavirus concerns on shopping and buying behavior at grocery and drug stores across the country, several categories have experienced strong sales spikes, while others continue to struggle. Also, in looking back at the past 52 weeks of data beginning
ST. PETERSBURG, Fla. — Grocery shopping has changed significantly in the six months since the World Health Organization declared COVID-19 a pandemic, according to Catalina. The shopper intelligence firm said that people continue to spend more at the grocery store each month during the pandemic, while taking fewer trips. In August, spending per trip increased
ST. PETERSBURG, Fla. – To demonstrate the profound impact the COVID-19 pandemic is having on shopping decisions and buyer behavior across the U.S., Catalina Marketing has launched an interactive map on its website. The map reports sales data across 78 major grocery and drug categories from states across the U.S., plus the District of Columbia,
ST. PETERSBURG, Fla. — Consumer shopping behavior is changing dramatically in response to the COVID-19 pandemic, according to an analysis by Catalina Marketing, which finds that store trips and basket sizes are up and once sleepy product categories are seeing surges in sales. Total dollar sales per store for the week ended March 14 were
NEW YORK — Lidl failed to maintain early gains in market share following its U.S. launch last year, according to a new report from Catalina. The report examined the competitive impact of Lidl’s first 30 U.S. stores, which began opening in June 2017 in Virginia, North Carolina and South Carolina. An analysis of data from