Choicify

Henkel launches AI hair color tool in U.S.

Henkel launches AI hair color tool in U.S.

STAMFORD, Conn. — Henkel has launched in the U.S. Choicify, an online hair color consultancy tool. The new platform is available within the online user experience at Amazon and Walmart for all Henkel retail color brands, Schwarzkopf brands Simply Color, Color Ultime, Keratin Color and göt2b. Through artificial intelligence (AI) and augmented reality, Choicify offers