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Colgate-Palmolive

Colgate Optic White debuts overnight teeth whitening pen

Colgate Optic White debuts overnight teeth whitening pen

NEW YORK — Colgate-Palmolive Co.’s Colgate Optic White brand has launched Colgate Optic White Overnight Teeth Whitening Pen designed to work while users sleep. The advanced whitening technology, which is powered by hydrogen peroxide, removes years of stains in a week, the company said. The whitening pen formula goes on wet and dries quickly after

New Colgate Zero formulated for family oral care

New Colgate Zero formulated for family oral care

NEW YORK — Colgate-Palmolive has launched its Colgate Zero portfolio that includes offerings for adults and children that contain 0% artificial flavors, sweeteners, preservatives and colors in the toothpastes, and 0% artificial flavors, sweeteners and dyes in the mouthwashes. “Improving oral health is our top priority. As consumer preferences shift towards products containing less artificial

Colgate to acquire Hello oral care brand

Colgate to acquire Hello oral care brand

NEW YORK — Colgate-Palmolive Co. has agreed to acquire Hello Products LLC, a portfolio company of Tenth Avenue Holdings, a New York City based private, diversified holding company. Hello’s products, which include adult and children’s toothpaste, mouth rinse, toothbrushes and floss, are sold in the United States primarily in food, drug and mass retailers and