CoverGirl

Kelsea Ballerini named newest face of CoverGirl

Kelsea Ballerini named newest face of CoverGirl

NEW YORK — CoverGirl has named Grammy-nominated and multiple ACM and CMA Award-winning artist Kelsea Ballerini as its newest CoverGirl. The multiplatinum songwriter and producer has emerged as one of the most acclaimed and talked-about artists in country music, and she is best known for her seven No. 1 songs at Country Radio, the company

CoverGirl TruBlend collection to debut additions

CoverGirl TruBlend collection to debut additions

NEW YORK — Coty Inc.’s CoverGirl brand has introduced four new additions to the CoverGirl TruBlend collection — CoverGirl TruBlend Undercover Concealer, CoverGirl TruBlend Minerals Loose Mineral Powder, CoverGirl TruBlend Base Business Skin Primer and CoverGirl TruBlend Super Stunner Hyper-Glow Mono Highlighter. The products will be available in July. The CoverGirl TruBlend Undercover Concealer is

Coty’s CoverGirl brand undergoes transformation

Coty’s CoverGirl brand undergoes transformation

NEW YORK — Coty Inc. is relaunching the CoverGirl brand beginning with a new expression of its purpose: “I Am What I Make Up.” The company stated that the brand “is aiming to celebrate authenticity, diversity and expressiveness while avoiding unrealistic and idealized category standards.” “In leading the relaunch, we started with the insight that

Zendaya named latest CoverGirl

NEW YORK — Actress and singer Zendaya has signed up as a brand ambassador for CoverGirl. The Procter & Gamble cosmetics brand said Zendaya’s first ad is slated to launch live on Feb. 15 during the 58th Annual Grammy Awards airing on CBS. The spot will feature a new line of CoverGirl products, including Plumpify Mascara