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CPG

Competitive agility: today’s new business imperative

Keeping up with today’s consumers can be all consuming. The consumer packaged goods industry is at this critical turning point. The established players are being forced to listen, as owning and selling a big global brand no longer guarantees survival. The rise of plant-based, lactose-free, vegan-friendly, “clean,” natural and organic products is testament to the

GMA to Relaunch as Consumer Brands Association

GMA to Relaunch as Consumer Brands Association

ARLINGTON, Va. — The Grocery Manufacturers Association (GMA) will become the Consumer Brands Association. The name change will take effect in January 2020, the 110-year-old trade association announced on Thursday.  “We represent an industry of iconic brands that are innovative, forward-looking and touch the lives of every American,” GMA President and CEO Geoff Freeman said