WOONSOCKET, R.I. — Five years ago, CVS Health embarked on a mission to pass a healthier self-image on to the next generation with the introduction of its Beauty Mark initiative – a commitment to lead industry change around transparency in beauty and to educate consumers on the difference between authentic and digitally altered photos. Since
WOONSOCKET, RI — CVS Pharmacy said Friday that its beauty images are now fully compliant with the company’s commitment to be transparent with customers about the digital alteration of photos. CVS promised in 2018 to educate customers about the difference between authentic and digitally altered photos, and to introduce a watermark — the CVS Beauty Mark
WOONSOCKET, R.I. — CVS Pharmacy, the retail division of CVS Health, announced significant progress toward the goal of full transparency for all of its beauty imagery by the end of 2020 and its efforts to create new industry standards for post-production alterations of beauty imagery. Just one year after the company made the commitment to create
WOONSOCKET, R.I. — CVS Health is bringing more transparency to beauty care marketing with the introduction of the CVS Beauty Mark, a watermark that highlights imagery that hasn’t been materially altered. Plans call for the CVS Beauty Mark to begin appearing on CVS Pharmacy-produced beauty images — including imagery for stores, websites, social media and
WOONSOCKET, R.I. — CVS Health is bringing more transparency to beauty care marketing with the introduction of the CVS Beauty Mark, a watermark highlighting imagery that hasn’t been materially altered. Plans call for the CVS Beauty Mark to begin appearing on CVS Pharmacy-produced beauty images — including for stores, websites, social media and marketing materials — this