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CVS Beauty Mark

New beauty aisles at CVS reflect transparency

New beauty aisles at CVS reflect transparency

WOONSOCKET, R.I. — CVS Pharmacy, the retail division of CVS Health, announced significant progress toward the goal of full transparency for all of its beauty imagery by the end of 2020 and its efforts to create new industry standards for post-production alterations of beauty imagery. Just one year after the company made the commitment to create

CVS Beauty Mark raises transparency

WOONSOCKET, R.I. — CVS Health is bringing more transparency to beauty care marketing with the introduction of the CVS Beauty Mark, a watermark that highlights imagery that hasn’t been materially altered. Plans call for the CVS Beauty Mark to begin appearing on CVS Pharmacy-produced beauty images — including imagery for stores, websites, social media and

CVS raises transparency in beauty marketing

CVS raises transparency in beauty marketing

WOONSOCKET, R.I. — CVS Health is bringing more transparency to beauty care marketing with the introduction of the CVS Beauty Mark, a watermark highlighting imagery that hasn’t been materially altered. Plans call for the CVS Beauty Mark to begin appearing on CVS Pharmacy-produced beauty images — including for stores, websites, social media and marketing materials — this