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data science

Retailers can find a competitive edge with data science

U.S. retail sales are expected to rise between 3.8% and 4.4%, to more than $3.8 trillion in 2019 according to a February 2019 National Retail Federation report. These are big stakes numbers. With fast-moving market trends dictating consumption patterns, the need to anticipate customer preferences becomes the driving force for ­retailers. To be sure, not