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Dearborn Market

Wakefern names Erik Keptner SVP of marketing

Wakefern names Erik Keptner SVP of marketing

KEASBEY, N.J. — Wakefern Food Corp. has tapped supermarket industry veteran Erik Keptner to serve as senior vice president of marketing. Keptner brings nearly 20 years of experience to his new role at Wakefern, the nation’s largest retailer-owned cooperative. He will be responsible for developing marketing and merchandising strategies for the cooperative, whose member companies own

Wakefern to host store brand sourcing event

Wakefern to host store brand sourcing event

KEASBEY, N.J. — Wakefern Food Corp. plans to host a store brand sourcing event on Thursday, May 17. The one day exclusive supplier program at the New Jersey Convention and Exposition Center in Edison, N.J., will pair potential new vendors with Wakefern buyers and category managers in private, 20-minute meetings. ECRM (Efficient Collaborative Retail Marketing)