Walgreens stresses simplicity with mobile app

July 27, 2016 by Scot Meyer Deepika Pande, Digital Experience Workshop, mobile app, Ray Kim, Shop.org, Walgreens Leading Headlines, Topics, Videos

RANCHO PALOS VERDES, Calif. — When it redesigned its mobile app about a year ago, one of Walgreens’ priorities was to keep the customer experience as simple as possible. “It’s about taking friction out of the experience,” said Deepika Pandey, group vice president of digital marketing, product and innovation at Walgreens. Pandey and Ray Kim,