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digital media network

Dollar Tree unveils retail media network

Dollar Tree unveils retail media network

CHESAPEAKE, Va. – Dollar Tree has launched a digital media platform designed to help consumer-goods brands engage with customers. The platform, dubbed Chesapeake Media Group, enables “personalized and ultra-targeted digital experiences” that can influence purchasing decisions in real time, Dollar Tree said in an April 15 statement introducing the network. “Brands will be able to