digital media Archives - MMR: Mass Market Retailers

Today’s beauty consumer is a much smarter shopper

November 29, 2021 by Joseph Tarnowski beauty, digital media, Joseph Tarnowski, self-care Leading Headlines, Opinion, Supplier News

Last year was the year of self-care. Due to COVID-related restrictions, many retail stores, spas and beauty salons were shuttered, and we all were forced to take care of our beauty needs at home. We colored our own hair, did our own manis and pedis, and developed our own home spa regimens We also turned

Omnichannel a work in progress

March 25, 2019 by Jeffrey Woldt digital media, e-commerce, Jeffrey Woldt, National Retail Federation, NRF 2019, Issue 3-25-2019, Issues, Opinion

The transformation of the retail business continues apace, but the outright revolution promised by the adherents of e-commerce and digital media still appears to be a ways away. That’s one of the insights gleaned from new research conducted by the National Retail Federation (NRF) and Forrester. Based on responses from 69 retailers — a mix