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digital

The impact of digital technology in the physical store

The impact of digital technology in the physical store

Editors’s note: In this article, the first of a new series on all things digital retail, the authors examine how retailers can prepare to lead in the space they ­occupy. Much has been said about the convergence of e-commerce and brick-and-mortar. Omnichannel finds its way into nearly every article about retail today. And why not?