dunnhumby Consumer Trends Tracker

Consumers are ‘vastly overestimating’ grocers’ profit margins

CHICAGO — Americans have an exaggerated perception of food retailers’ profit margins and overestimate the impact of inflation on grocery prices, according to a new report. According to the latest dunnhumby Consumer Trends Tracker, U.S. consumers think the net profit margin for grocery retailers is 35.2%, or 14 times higher than the 2.5% margin actually