Edgewell Personal Care

Edgewell executive leadership structure evolves

Edgewell executive leadership structure evolves

SHELTON, Conn.— Edgewell Personal Care Co. announced changes to its executive leadership structure and the team reporting to Rod Little, president and chief executive officer. “Over the last several months, we have focused on improving our underlying performance by strengthening the value-proposition of our core brands, investing in innovation and technology, and reshaping our management

Banana Boat rolls out new sunscreen line

Banana Boat rolls out new sunscreen line

SHELTON, Conn. — Edgewell Personal Care announced Tuesday the availability of their newest innovation, Banana Boat Simply Protect Sunscreen, and the expansion of their sunscreen stick portfolio in mass, grocery and drug retailers nationwide. The new Banana Boat Simply Protect products are said to be formulated with 25% fewer ingredients, are made without oxybenzone or

Edgewell unveils Schick Intuition f.a.b. two-way razor

Edgewell unveils Schick Intuition f.a.b. two-way razor

ST. LOUIS — Edgewell Personal Care said it has achieved a first in women’s shaving with the launch of the Schick Intuition f.a.b. bidirectional razor. Announced Tuesday, the Schick Intuition f.a.b. sports cartridges with bidirectional blades, enabling women to shave forwards and backwards — hence the “f.a.b.” in the product’s name — without lifting the razor

Banana Boat expands sunscreen offerings

Banana Boat expands sunscreen offerings

SHELTON, Conn. — Edgewell Personal Care (EPC), the makers of Banana Boat brand sunscreen, has launched two product portfolios — Banana Boat Dry Balance Sunscreen Lotion and Clear UltraMist and Banana Boat Kids Sport Sunscreen Lotion and Lotion Spray with PowerStay Technology. “Banana Boat is excited to continue delivering innovative products that demonstrate our commitment

Edgewell Personal Care buys Bulldog Skincare

Edgewell Personal Care buys Bulldog Skincare

ST. LOUIS — Edgewell Personal Care Co. has acquired Bulldog Skincare Holdings Ltd., a London-based maker of men’s grooming and skin care products. Financial terms of the transaction weren’t disclosed. In announcing the deal late Tuesday, Edgewell said Bulldog adds to its product roster the combination of a cutting-edge brand with a global reach in

Edgewell Personal Care unveils six Amazon Dash Buttons

Edgewell Personal Care unveils six Amazon Dash Buttons

SHELTON, Conn. — Edgewell Personal Care has made products for six of its brands available via Amazon Dash Buttons. Edgewell said Thursday that Amazon Prime members can now order Schick Hydro, Schick Hydro Silk, Playtex Sport, Carefree, Stayfree and Litter Genie products by pressing the brands’ Amazon Dash Buttons. The brands were selected based on

Schick Hydro 5 razor protects skin from irritation

Schick Hydro 5 razor protects skin from irritation

SHELTON, Conn. — Edgewell Personal Care’s Schick brand has launched the Schick Hydro 5 razor designed to protect skin from shave irritation. Utilizing patented technology, the improved design includes an upgraded Hydrating Gel Reservoir that delivers 40% less friction than a traditional lube strip and moistens the face with each stroke, the company says. “Most