Efficient Collaborative Retail Marketing

ECRM taps Eric Savitch as new senior VP

ECRM taps Eric Savitch as new senior VP

SOLON, Ohio — Efficient Collaborative Retail Marketing (ECRM) has named industry veteran Eric Savitch as senior vice president of international business development to lead efforts in growing its Trade Promotion Organization (TPO) segment. Savitch will be responsible for expanding ECRM’s existing TPO relationships and engaging new TPOs by developing a program of services and content

Rite Aid adopts ECRM’s RangeMe platform

Rite Aid adopts ECRM’s RangeMe platform

SAN FRANCISCO — Rite Aid Corp. is enlisting the RangeMe online product discovery and buying platform for a major initiative to scale its product innovation efforts. San Francisco-based RangeMe, recently acquired by Efficient Collaborative Retail Marketing (ECRM), said Tuesday that its platform will enable Rite Aid’s category buying teams to source trending, consumer-ready products faster and more

ECRM acquires RangeMe to add discovery tools

ECRM acquires RangeMe to add discovery tools

SOLON, Ohio — Efficient Collaborative Retail Marketing (ECRM) has acquired RangeMe, a San Francisco-based provider of an online platform that streamlines new product discovery between consumer packaged goods (CPG) suppliers and retailers. ECRM said Tuesday that San Francisco-based RangeMe will add scalability and bolster the technology foundation that it has developed over the past two

ECRM introduces prestige beauty session

ECRM introduces prestige beauty session

SOLON, Ohio — Efficient Collaborative Retail Marketing (ECRM) has launched the Prestige Cosmetics & Beauty Care Efficient Program Planning Session (EPPS). ECRM said that the new EPPS focuses on prestige, masstige and indie cosmetics, fragrance and beauty brands and was developed to connect suppliers in these categories with buyers at department, specialty and alternate channel

ECRM sold to investment firm Snow Phipps

ECRM sold to investment firm Snow Phipps

NEW YORK — ECRM has been sold by BV Investment Partners to private equity firm Snow Phipps Group. Financial terms of the agreement, announced Thursday, weren’t disclosed. BV Investment Partners had acquired ECRM in July 2013, at which time Greg Farrar joined ECRM as chief executive officer. Solon, Ohio-based ECRM facilitates category-specific buying and selling