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Forrester’s CX Index

BJ’s, Rite Aid gain in retail customer experience

BJ’s, Rite Aid gain in retail customer experience

CAMBRIDGE, Mass. — Rite Aid and BJ’s Wholesale Club saw the largest gains among food, drug and mass retailers in Forrester’s U.S. 2017 Customer Experience Index (CX Index). Forrester’s CX Index, based on a survey of about 120,000 U.S. online adult consumers, measures and ranks more than 300 U.S. brands across 21 industries to identify