frictionless checkout

Better checkout key to improving customer satisfaction

Better checkout key to improving customer satisfaction

NEW YORK — Shoppers want a fast and frictionless experience when they pay for their purchases, and retailers who deliver on those expectations can expect higher levels of customer satisfaction and an improved bottom line, according to a new analysis by Kantar. “Even though the final moments of the in-store experience provide one of the

A look at the pros, cons of frictionless checkout

Always a major factor in determining where people choose to shop, the concept of convenience is now continually redefined by rapid advances in technology. Consumers can, of course, turn to e-commerce to order products and services anytime, anywhere, and usually expect to receive them in short order, and digital devices enable them to access detailed