WSL Future of Health Event

Frosted Flakes

Classic Kellogg’s brands debut as cereal bars

Classic Kellogg’s brands debut as cereal bars

BATTLE CREEK, Mich. — Two iconic Kellogg’s brands are stepping out in a fresh new way for cereal lovers everywhere — no bowls or spoons required. Kellogg is launching breakfast-inspired Kellogg’s Cereal Bars, which the company says offer consumers a convenient new way to enjoy Kellogg’s Froot Loops and Kellogg’s Frosted Flakes while on the