PLMA September Leaderboard

Germany

Dynamic U.S. market will put Lidl to test

Dynamic U.S. market will put Lidl to test

Much of the talk in the supermarket industry revolves around the pending arrival in the United States of Lidl, a privately held company based in Neckarsulm, Germany, whose stores have had a powerful impact on markets across Europe. Now numbering more than 10,000 in 26 countries, Lidl supermarkets represent a compelling value proposition for many