WSL Future of Health Event

grooming and cosmetics

Poll: Shoppers prefer stores to online for beauty

Poll: Shoppers prefer stores to online for beauty

NEW YORK — Despite U.S. consumers’ ever-tightening embrace of online shopping, brick-and-mortar stores still trump digital channels when it comes to grooming and cosmetics purchases, according to The Harris Poll. About nine in 10 consumers shop in person for hair styling products (91%), shampoos and conditioners (91%), cosmetics (90%), non-sunscreen products with SPF protection (89%),