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Gwen Stefani

Target combines math, magic

Target combines math, magic

NEW YORK — Retailers are able to collect more and more data about their shoppers, but interpreting that information from the perspective of human needs and emotions is critical, Kristi Argyilan, senior vice president of media and guest engagement at Target Corp., said recently. Argyilan spoke at VentureBeat’s Marketing: FWD Summit, in a session called