Hallmark Signature

Hallmark aims to drive Mother’s Day traffic

Hallmark aims to drive Mother’s Day traffic

KANSAS CITY, Mo. — Hallmark Cards Inc. has introduced new cards and a new marketing campaign intended to drive consumers into mass retail stores for Mother’s Day. The company notes that Mother’s Day is the third-largest card-sending holiday in the United States, with 113 million cards exchanged annually. And according to the National Retail Federation,

Hallmark celebrates Valentine’s Day with innovative offerings

Hallmark celebrates Valentine’s Day with innovative offerings

KANSAS CITY, Mo. — Hallmark Cards is celebrating this Valentine’s Day with a focus on craftsmanship and industry-leading innovation. Hallmark’s 2017 collection delivers a range of all-new greeting cards, from intricately designed Hallmark Signature cards to innovative Light Pipe cards, with new technology and synchronized animation, the company said. “Our shoppers are always looking for something