WASHINGTON – More Americans plan to celebrate Halloween this year, according to the National Retail Federation’s annual survey conducted by Prosper Insights & Analytics, which found that holiday-related activity will return to pre-pandemic levels. The survey found that 69% of consumers planning to celebrate the holiday this year, up from 65% in 2021 and comparable
NEW YORK — Mars Wrigley’s Snickers Brand was once again crowned the king of Halloween candy, having bested 15 other candy brands in a network morning show’s annual candy showdown. More than 20,000 people voted in the final face-off with one last competitor, where Snickers received 52 percent of the vote. “Snickers always satisfies our fans, but
The nightmare is that Halloween will prove scarier than usual this year, for retailers at least. Will the threat of a second wave of COVID-19 infections frighten away trick-or-treaters? If so, that could hurt sales of candy, of course, but also of costumes and home decorations. Especially if Halloween parties are another casualty of the
NEWARK, N.J. — Mars Wrigley announced on Wednesday plans to celebrate Halloween by launching Treat Town, an app-based digital experience for families to virtually trick or treat for real candy. The virtual Halloween portal will launch at midnight on October 1 and will offer Halloween fans of all ages the ability to create personalized spooky
KANSAS CITY — Hallmark Cards Inc. is introducing innovations to its new premium cards and licensed characters to appear on cards for the fall holidays. Some of the innovations include Halloween cards that pop up with surprises, birthday cards with wearable accessories and cards with movie characters. The Hallmark Signature premium brand is introducing children’s
HERSHEY, Pa — The Hershey Co. has an assortment of new Halloween-themed products available this year. These include the following: • Reese’s White Peanut Butter Ghosts Snack Size:White crème-coated ghosts filled with classic peanut butter filling, available in a 10.2-ounce size selling for a suggested $3.25. • Kit Kat White Minis Snack Size: White crème-coated