Heineken USA

Heineken debuts Heineken 0.0 with zero alcohol

Heineken debuts Heineken 0.0 with zero alcohol

WHITE PLAINS, N.Y. — Heineken USA has introduced its latest innovation, Heineken 0.0, an alcohol-free malt beverage with 69 calories per bottle. Heineken said its master brewers created the new zero-alcohol option using only natural ingredients. The brand’s new global campaign platform, #NowYouCan, kicks off with a series of five TV and digital spots, including ‘Now